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The Quit Group service longitudinal client survey six month follow-up

NZ Literature Abstract

posted by WM Admin on 2012-06-14 10:32:52.639


Gravitas Research and Strategy Limited

Year of Publication



Auckland: Gravitas

Publication Type


Publication Status



The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting. The main finding was that 24.2% of people who quit smoking with Quitline in the 2011/2012 year were still smokefree after six months. In 2007, the last time a similar evaluation was conducted, the result was 20.9%.

Type of Study

Quantitative, Analysis

How to Access

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